_edited.png)
A Wave of Purpose: How Voglia Swimwear Is Redefining the Runway — and the Planet
- Jun 12
- 3 min read
One founder, five queens, and a collection that proves luxury and sustainability were always meant to walk together
The Runway That Changed Everything
The stars aligned at the Modaire Swim Show on May 30, 2026. The room held its breath. Among those who graced the runway that afternoon: Reigning Miss USA Audrey Eckerd. Miss Teen USA Mailyn Marsh. Miss US International Nicky Kandola. Miss Globe USA Samantha Sarelli. And several other hand selected models and titleholders who brought their crowns — and their convictions — to the Voglia collection, each moving with the kind of confidence that only comes when what you're wearing feels as intentional as the title you've earned.
What they wore was Voglia Swimwear. And noone in that room would ever look at a swimsuit the same way again.
This was not just a runway presentation. It was a declaration. A proof of concept. Evidence that you do not have to choose between the gorgeous and the good, between desire and duty, between a collection that turns heads and one that honors the planet we live on.
The Woman Behind the Wish
Voglia. In Italian, the word means wish or desire. And for founder Ashley-Victoria Smith, the wish has always been the same: a cleaner, healthier, better world.
Ashley-Victoria is, at her core, a lover of the ocean and the sun. Long before she ever thought about building a brand, she felt the pull of the water and the weight of what we owe it. She has always believed that we are simply borrowing from Mama Earth — that she has taken care of us, and it is our turn to take care of her.
That belief became the foundation of Voglia Swimwear. Ashley-Victoria looked at an industry dominated by fast fashion, cheap construction, and disposable thinking, and she refused to participate. Instead, she built something bespoke, beautiful, and benevolent all at once. The kind of brand that does not ask you to compromise your values to look extraordinary.
Because why should you have to?
Queens Who Walk the Talk
There is something powerful about a pageant queen choosing to step onto a sustainability runway. These women are not just beautiful — they are public figures, advocates, platforms. When Audrey Eckerd, Mailyn Marsh, Nicky Kandola, and Samantha Sarelli chose to walk for Voglia, they were making a statement that goes far beyond the aesthetic.
They were saying: this is what we believe in. This is what we stand behind. This is the kind of industry we want to be part of.
And the audience heard them. In a world where every brand claims a cause and every label promises a standard, seeing crowned queens align themselves with a line built on genuine principles carries weight. It adds dimension to the garments, meaning to the movement, and credibility to the mission. These are women who understand the responsibility of visibility, and they used it well.
Luxury Without Waste
Here is what Voglia actually stands for, stated clearly and without apology:
100% Handmade with Love
Cruelty Free
Eco-Friendly Packaging
Fair Trade
Satisfaction Guaranteed
Every single piece in the collection is handmade. Not mass-produced, not factory-stamped, not rushed through a supply chain that treats workers and resources as afterthoughts. Handmade. With love. That is not a tagline — that is a manufacturing standard.
And it shows. The cuts are deliberate. The construction is precise. The fit has that rare quality of a garment that was made to last because someone cared enough to make it last. This is what separates Voglia from every fast-fashion brand competing for space in your suitcase.
Luxury and sustainability are not opposites. They never were. At Voglia, they are the same thing.
Your Next Chapter Starts Here
The official Voglia Swimwear collection launched on Sunday, May 31, 2026 — the morning after a runway that left the room buzzing. The timing was perfect. The momentum was real. And the collection, as anyone who watched those queens walk can tell you, is absolutely worth the desire it inspires.
If you believe in beauty that does not cost the Earth. If you want to wear something made with intention, worn with pride, and built to endure. If you are ready to make your next swimsuit choice mean something — Voglia is waiting for you.
Explore the full collection at vogliaswim.com.
Photo credit: Code Creatives
